If a page suddenly starts to receive incoming links, this can raise some SEO Anomaly flags in the Google algorithm. If, on the other hand, a page consistently gets links, this will likely improve its rankings. Instead of randomly building links to any page, choose 3-4 pages that you want to improve their rankings and focus your link-building efforts on these. The next step in optimizing your SEO is to revise your keyword research strategy and find new keywords to create content. SEO can be the difference between appearing on Google’s first page and its last.
Google may also display ads and extra elements known as SERP (search engine results page) features. A keyword ranking is a webpage’s position in organic (unpaid) search results for a given query. At this point, we can confidently say that internal links and inbound links are still considered a ranking factor. Many SEO professionals think that links are being deprecated as a ranking factor.
Step #6: Find Even More Keywords to Target
LSI keywords are words, phrases, or entities that are semantically related to your primary keyword. Here at HawkSEM, we use Clearscope to grade our content against top posts on the SERPs. But when you have hundreds of web pages, it becomes inefficient to do so.
- Optimizing meta tags is crucial for improving your search ranking on Google.
- Surfer Local is another valuable tool, providing insights on ranking positions by location and competitor analysis for better optimization.
- Since your link profile is a crucial ranking factor, there’s a good chance this will also improve Google rankings.
- Developing the skill set to utilise social media is essential for the businesses to grow.
I always ensure that all the images in my blog post are properly optimized. TinyPNG is my favorite to compress and reduce the size of my images. It does a great job in compressing without compromising the original image quality. It’s the best strategy for full-time bloggers to get organic traffic with or without SEO. I actually don’t concentrate too much on SEO other than catchy titles, giving attention to sections of quality content and maybe it includes a header or two in the blog post itself.
Master SEO Tools and Become an SEO Pro
This might include clicking a link, using a menu, or filling out a form. An FID of 100 milliseconds (one tenth of a second) or less is considered good. A URL change also means that your site will have to be re-indexed or crawled by Google. If your pages don’t get high results to start with, a fresh start might be a good thing.
While we’ve written a lot about the importance of backlinks, you should also focus on creating internal links. An internal link is a hyperlink that links to another page on the same domain. In short, they help Google with finding and indexing your web pages. If for some strange reason you don’t have HTTPS yet, make it a priority to get an SSL certificate in 2024 to authenticate the identity of your website. After all, it shouldn’t be just about appeasing the search engines, but also about keeping your users safe.
Break Up Your Content With Header Tags
Google will do this for you automatically if your video is clearly defined, but you may win a better spot if you define these segments in your markup yourself. Using video, both on YouTube and embedded on your page, can bring in more traffic from multiple directions. A well-crafted video can encourage more shares and longer dwell time, while also winning a top spot in a video carousel. However, video results do not appear equally across all searches. Research your industry and search queries first to be sure video makes sense for your page. Description tags should be written to give credibility to your company, to show what services or deals you offer, or to call the user to action on your page.
All in all, nowadays the focus is more on high-quality, relevant content than the number of keywords a page has. Earlier we mentioned that you should at least aim for 1,800 words, but posts that are longer than 3,000 words work even better for creating links. After all, it’s not really the individual keywords that keep readers hooked to your page, but the overall quality of your content. In other words, writing that’s relevant, engaging, and well-written is your best bet to the top.