A TOC can help your SEO by delivering more structured and easy-to-use content if installed correctly. Furthermore, search engines give more weight to well-structured content, so ensure your website has that, as it helps to improve your chances of being listed in the top positions. On-page SEO is a critical strategy for improving search engine rankings. Using an on-page SEO checker can help ensure that your optimizations are effective and aligned with search engine guidelines. The first thing to add to your webpage is the title tags, as Google usually examines them initially.
Top 11 Google ranking factors to prioritize
A fast, responsive website provides a better user experience, enhances SEO, and reduces bounce rates. By optimizing images, leveraging caching, minifying code, improving server response time, and reducing redirects, you can significantly boost your PageSpeed score. There are three main platforms for a website, or at least there should be if you are doing it right. Page speed optimization is most commonly tested against the desktop platform. However, there are a huge amount of websites that do not increase their page speed for mobile and tablet platforms. Google’s takes all three of these into account when ranking your web pages in the search results.
While pop-up ads can be effective for specific marketing purposes, excessive, intrusive pop-ups can negatively impact user experience and lead to higher bounce rates. To improve Google ranking, consider minimizing pop-up ads or implementing them in a less obtrusive manner that doesn’t disrupt visitors’ browsing experience. Another essential aspect of enhancing user experience is ensuring easy site navigation.
SEO.AI
The research method permits you to better understand what your audience is looking for and generating content that directly addresses these search queries. Ranking well on Google Maps can be monumental for local businesses. More and more people are taking to search engines to find local information. In fact, SEO Tribunal reports that 97% of people learn more about a business online than they do anywhere else.
- Semrush’s On Page SEO Checker can help you spot on-page optimization opportunities.
- Optimizing for these queries can greatly impact a business’s online visibility.
- While high quality external links that point to your site carry the most weight, internal links within your site are important, too.
- High-quality content that embodies Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) is a cornerstone of modern SEO.
- The key with releasing free tools that generate thousands of visitors and links is for you to create something that is easy to use and is high in demand.
- Build prominence through consistent online activity like engaging on social media, earning mentions in news articles, and listing your business in local directories.
This information provides more details, both to Google’s bots and potential visitors, about your page content and purpose. As Google has changed their search algorithms over the years, description tags have slightly fallen in importance. In the past, these description tags could be filled with keywords and pop to the top of search engine result pages. Keywords have always been an important factor in helping users find your website.
Now that we understand how to improve your Google Maps ranking let’s discuss the reasons why you should do it. Google uses the geolocation of the person performing the local search on their Google Maps app to show them businesses that are close to them. Distance is an important aspect that factors into your local ranking, and it’s one that you don’t have control over when people are searching. Responding to both good and bad reviews in your Google business profile helps boost credibility.
It can also boost clicks and conversions by aligning with what users expect to find. Boosting existing rankings tends to be quicker and easier than establishing new rankings. And of those that do, only a tiny percentage click a result they find there. This is a special kind of organic result that contains a larger excerpt from your page. And the “URL” column shows which webpage ranks for each corresponding keyword. In researching this article, the author spoke directly to Pedro Dias (former Google employee), Ammon Johns (SEO Pioneer), and Dan Taylor (Russian search engine and technical SEO expert).
So it’s a great way to get more backlinks from authority sites and improve your rankings. Social signals may not directly improve Google rankings, but they amplify the factors that do improve your rankings. Social shares give visibility to your content, helping you reach a bigger audience.
Rather than scrolling through all your keywords to spot ranking improvements or issues, you can streamline the process by using the filter options to gain insights more efficiently. To view keywords that have either improved or declined in rankings, along with those for which you’ve lost rankings, adjust the filter according to your requirements. In this SEO Anomaly instance, I’ve chosen to only identify new keywords that are ranking in the top 10 positions on the SERPs. The tool not only shows you which keywords are in the top 10 but also tracks changes in their rankings. This means you can see if a keyword has moved up or down within the top 10 positions. Semrush is a multifunctional SEO tool that can be used to track your keyword rankings in several different ways.